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Social eReading


About Us

ReadCloud is an Australian company which has created the World's first social eReading platform specifically designed for schools delivering the entire Australian curriculum digitally in one App.

Students and teachers can share annotations, videos and weblinks directly inside the eBooks turning the eBook into a place for discussion and collaboration substantially improving learning outcomes. ReadCloud works cross-platform catering to BYOD schools with eBooks available online/offline and links to interactive publisher content which can get embedded inside the eBook eliminated the need for individual codes.

Several prestigious schools across Australia have already commenced their social eLearning journey with ReadCloud and we are rapidly growing our list of staff as we continue to expand into the Australian and New Zealand school markets.

Our Executive Management Team

  • Lars Lindstrom, CEO & Co-Founder. Lars co-founded ReadCloud in 2009 and has extensive Tech Startup experience. Previously a Partner in LundXY Global Ventures (the first investor in SKYPE) and the CFO/Co–Founder of Nyhedsavisen which within one year became the most read newspaper in Denmark publishing over 500,000 copies daily. Lars spent his first 10 years in Investment Banking/M&A working for Deutsche Bank and Rothschild in Melbourne. LinkedIn
  • Josh Fisher, COO. Josh is a veteran Marketing practitioner with over fifteen years experience spanning both the client and agency side (B2B and B2C), together with SME experience, having successfully run Australia’s most innovative cosmetic company. Josh possesses deep category experience spanning Financial Services, FMCG and Consumer Goods. LinkedIn
  • Adrian Borradale, Sales Director, VIC/TAS/SA/WA. Adrian has over 10 years experience in education publishing sales and digital transformation and has worked with a number of major international publishers. Most recently Adrian managed the education and reading content strategy for smartphone and tablets at Samsung Electronics Australia. LinkedIn

    Contact Adrian on 0407 479 519 or

  • Jeremy LeBard, CIO & Co-Founder.Highlighted in 2008 as a Digital Young Gun by B&T’s Digital Magazine which described him as one of the “rising stars of the new digital economy”, Jeremy specializes in building cloud based product offerings, managing teams to successfully execute as well as digital media and technology consulting to blue-chip companies such as Microsoft, HP, and Accenture Asia Pacific. LinkedIn
  • Peter Williams, Sales Director, NSW/QLD & Co-Founder. Peter has over 35 years business and IT experience including senior roles in a $2bn+ global enterprise. In the last 15 years Peter has incubated 4 start-ups including one global enterprise software business and has successfully sold 3 of these businesses.

Our Advisory Board

  • John Pollaers, Chairman of Advisory Board. Former CEO of Pacific Brands and Fosters Group Limited, John has successfully lead 10 industry transformation across 17 markets. John has deep experience covering Consumer Products, Luxury Brands, Systems Engineering, Defence Contract and Medical Research which spans both developed and developing markets - including Asia Pacific, Latin America and the UK. LinkedIn
  • Jonathan Isaacs, Advisory Board Member. Jonathan is the CFO of the Clemenger Group and a Fellow of the Institute of Chartered Accountants. Having started his career at KPMG where he worked in Corporate Advisory and Audit, Jonathan then spent four years in Sales and Marketing at BMW, before being appointed Finance Director of Clemenger BBDO (Melbourne) in 2001, where he has continued his involvement in the company, through to his current position. LinkedIn
  • Guy Mendelson, Advisory Board Member. Guy is a District Executive at ANZ. Guy has in excess of 15 years Financial Services experience spanning Retail and Commercial banking covering, Strategic Planning & Execution, Revenue, Profit & Marketshare Growth, Wholesale and Retail Credit Risk, People & Sales Optimisation and Developing Digital Businesses. LinkedIn


ReadCloud has created the world's first social eReading software for sharing of annotations directly inside eBooks, turning the digital book into a place for discussion, collaboration and social learning. We set up virtual classrooms for secure distribution of eBooks to student devices so that the entire curriculum is accessible in 1 app, with 1 log in and 1 system of social learning regardless of the school's choice of publisher.

The ReadCloud eBookstore has over 100,000 eBooks from the world’s largest publishers which will cover the vast majority of the school's curriculum for novels and educational textbooks and ReadCloud can also run booklists for schools who prefer direct parent payment.

Several prestigious schools like Christian Brother's College (St Kilda, Melbourne), Calrossy (Tamworth), Bialik College (Melbourne), St Catherine's College (Waverley/Sydney) and Sydney Distance Education Centre have already purchased the platform with many more rolling it out for 2015.

The software is available cross platform (PC/Mac/iPad/Android) and is also available as a white-label iPad app. This way the students will keep their eBooks forever no matter what device the school chooses in the future.

ReadCloud in action

Digital Content Management for schools

Create social reading group

Teachers and librarians can add students to the ring-fenced social reading groups (clouds) by simply adding their email addresses (students are notified)

Assign content to the group

Teachers and librarians can add eBooks already purchased (DRM protected), PDFs/Word docs created by teachers/students or eBooks from the ReadCloud eBookstore

Distribution through ReadCloud Apps

  • ReadCloud App automatically downloads content to student devices respecting copyright
  • Social annotations are synced within the eBooks
  • Either schools or parents purchases the eBooks
  • App available on PC/Mac/ Android/iPad/iPhone

Secure content distribution

30 publishers (100,000+ eBooks) including the World’s largest Random House, Hachette, Penguin and Macmillan as well as Independent Australian publishers like Allen & Unwin have signed contracts to allow secure distribution of their eBook

The eBook process from publisher to end user is set out below

  • Publishers transfer EPUB and PDF unencrypted books and ONIX metadata to ReadCloud's servers via SFTP. ReadCloud immediately encrypts the eBooks using Adobe Content Servers and deletes the unencrypted eBooks
  • The encryption is based on the ONIX metadata uploaded by the publisher and can set a wide range of restrictions such as no copy/paste, no printing, chapters for review, expiry date, price by country and territory sales rights
  • The customer's payment is collected by ReadCloud and the eBook is not issued until the credit card payment has been approved. ReadCloud then settles with publishers monthly
  • The eBook is delivered directly by ReadCloud to the end-user and all pricing and territory restrictions to the website is controlled directly by ReadCloud
  • The end user can activate and read the eBook on up to six devices using an AdobeID

ReadCloud provides all of e-book supply chain management

The ReadCloud social eReader

  • Course attendees installs the ReadCloud App which automatically downloads copyright protected course material
  • Encrypted course material can be studied on- and offline from up to 6 devices (PC/Mac/Android & Apple tablets)
  • Annotations can be shared inside the course material with other course attendees

White-label eBookstore

ReadCloud enables you to sell eBooks in two different ways:

  1. If you prefer a low cost solution with no integration of your existing website at all, then ReadCloud will run a website which will be called [yourbookstore] and which will have your logo at the top. You will only need to refer to this site via a link from your main website. All payments and eBooks delivery are handled by ReadCloud and the commissions from publishers to you as the bookseller are settled monthly
  2. If you prefer to offer eBooks inside your existing physical book website, ReadCloud offers API integration for your web developers to pull eBook information, pricing and fulfilments into your existing online shopping experience

Sample ReadCloud Bookstore in action